Mass Media is a huge sector, having an immense impact on
common lives. Keeping all these things in mind, estimating the functioning and
effects of mass media is very important. The collection of various compositions
related to the industry, ‘Sambad Prasang-2’ (roughly translates to
‘Communication Context- II’), has been
published by the Indian Institute of Mass Communication (IIMC), Dhenkanal.
Twenty-five articles
included
25 articles related to the mass media, published in
different papers and magazines, have been included in the book. The role of the
media before and after independence, the popularity of the media and the
position of the current media are extensively examined in various
articles. Several articles related to
the language style of the media, the policy of media and the social
responsibility and duties, contact in the dialogues and literature, the
religion of journalism, the role of translation, etc. have been placed in the
book. This book is useful not only for journalism students, but also for those
involved in this profession.
Independence or
publication
Articles, written by renowned writer Manoj Das and Dr.
Radhnath Rath etc. have made the book much more readable. Manoj Das has
questioned the inclusion of many news stories published in the newspapers in
the name of freedom of press nowadays. He has mentioned that more than the
outer world, the conscience is filled with negativity. That is why
self-assessment of conscience is required. At the same time, Dr. Radhanath
Rath, former Editor of 'The Samaj' has raised questions about the functioning
of media with his article 'Where is the purity of journalism?' Through the
article, he opined that journalism had a great objective before independence,
but now the integrity of the Fourth Estate is being sacrificed before
narrow-minded selfishness. Dr. Pradeep Mohapatra, former head of the journalism
department of Brahampur University, has discussed the development of journalism
from 1936 to 2016. He has highlighted the changes in the field of journalism in
his article.
Social obligation of
communication media
Noted litterateur, Haraprasad Das highlighted various
aspects of the language of journalism in his article, including language,
literature, newspaper production etc. Prof. Dr. Mrinal Chatterjee has
highlighted various laws related to the media, the role of the Press Council of
India, the reliability of mass media, through his write up 'Freedom of
communication and social responsibility'. Apart from this, articles regarding
the policy of mass media (Dr. Ravi Ranjan Sahu), parliamentary secularism and mass
media (Arun Pandya), the role of mass media in eradication of corruption(Abhay
Dwivedi) etc. have also been placed in the book. The book can assess various
important topics of the communication medium and is capable of bringing about a
change in the thinking of persons associated with journalism. This book has
been published in the editorship of Regional Director Dr. Mrinal Chatterjee on
the occasion of Silver Jubilee of the Indian Institute of Mass Communication
(IIMC), Dhenkanal.
The first part of 'Sambad Prasang’ was published in 2003.
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