Tuesday, 31 October 2017

Article | Role of CPSEs in achieving PM’s Vision 2022

Role of CPSEs in achieving PM’s Vision 2022

 

Dr. Mrinal Chatterjee

Professor and Regional Director,

Indian Institute of Mass Communication (IIMC), Dhenkanal

mrinalchatterjeeiimc@gmail.com

What is PM’s Vision 2022PM Narendra Modi has outlined his vision for India in 2022, when India will celebrate 75th year of her independence in his speeches delivered at several places. Here are some major points:  ·         “An India free from poverty, dirt, corruption, terrorism, casteism, and communalism”.
·         “the poor shall have pucca houses, access to electricity, healthcare, sanitation and education, farmers' incomes shall double, there will be ample opportunities for the youth and women.”
In short, the PM envisages an egalitarian and just society based on the tenets of true democracy. With modernity, he seeks a moral underpinning and wants the people take more responsibility instead of depending on the Government..
Is there anything special about PM’s vision 2022?
However, I am not going to discuss politics here.
Socially, Modi wants people to assume more responsibility and to have a defined alignment with national interest.
On the economic front, his vision envisages a paradigm shift for the Central Public Sector Enterprises (CPSE).
But before I dwell on that a quick look at the history and genesis of CPSE and the role they have been playing.
The rural growth story, which has recently caught an attention of private sector could not have been possible without the number of basic infrastructure services offered by public sector in this area. LIC, one of the largest PSUs, was probably the only large investor in the Indian equity market when rest of the large investors preferred to stay away during the market turmoil of 2008. 
The Road ahead of CPSE
·         “A new India where the poor do not want anything by way of charity, but seek opportunity to chart out their own course … Indians today are not waiting for governmental sops. They only want opportunities to be created for them, so that they can work for their livelihood and prosperity.”
The Father of the Nation Mahatma Gandhi had a vision for the country. So did Jawaharlal Nehru. So did all other Prime Ministers. Question is: is there anything special about the present PM’s dream? Is it any way different?
Politically, yes. Remember his speech in which he said, tantra se lok nahin, lok se tantra chalein (democracy will be driven by people, not the other way round). There is a hint of change there from the existing political structure.
History of CPSE (Central Public Sector Enterprise)
At the time of independence in 1947, India had just five central public sector enterprises with an investment of mere Rs 29 crore. By 2016 India had 320 central public enterprises with investment of around Rs 12 lakh crore. As many as 165 CPSEs earned a net profit of about Rs 1.5 lakh crore and 78 CPSEs, a net loss of Rs 29,000 crore.
Role of CPSE down the years
Public Sector Enterprises formed the backbone of industrial development of the country in Independent India.  Of course, its role has been changing with the changing time. Initially its role was to help create the much needed industrial base and infrastructure apart from bringing about price stabilization and socio-economic development. They were also engine of growth in true sense of the term. PSEs contributed greatly to job creation by adopting labour-intensive techniques in the early part of independence, nationalization of sick textile units and setting up ancillary industries around major units subsequently.
With the economic liberalization in 1991, its role changed to take on competition including global. This included reduction in jobs as a result of modernization and to improve efficiency. SAIL for example, which employed over two lakh workers to produce less than 10 million tonnes of steel in the past, employs just 80,000 workers today and produces much more. But even today it has surplus employees. It has seven times more employees than Tata steel for per tonne of steel production. This is one of the major reasons for some of the public enterprises not being able to function competitively. Some other companies like Life Insurance of India, which enjoyed monopoly status after nationalization in the 1950s, took on competition well after Insurance sector was opened up to private players in the late 1990s.
Role played by CPSE in Nation Building
Public Sector Enterprises played a key role all along in nation building. In the early years of independence, Public sector got into areas of basic and heavy industries where private sector would not venture into as they did not have the financial muscle or wherewithal. In fact 1948 industrial policy encouraged private sector more. But when private sector was not forthcoming in adequate number and in areas where investments are needed, the government modified the industrial policy in 1956 to give more prominence to public sector in the industrial development of the country. This ensured that there was balanced growth. Public sector also helped in removing regional imbalances, development of infrastructure, townships and remote areas. Subsequently Government was forced to nationalized some sick unites particularly in textiles industry to protect the interest of worker. It even had to start manufacturing bread to bring about price stabilization in an era of shortages. Food Corporation of India was set up to improve storage facilities and create buffer stock due to which India is surplus in food production.
Being the largest commercial enterprises in the country, PSUs provide a huge leverage to the government (their controlling shareholder) to intervene in the economy directly or indirectly to achieve the desired socio-economic objectives. At times, these objectives may be misplaced but at others especially in times of do-or-die situation such as in 2008, PSUs played a key role in steering the national economy in the right direction. 
However, times have changed. Some of the purposes for which CPSEs have been established have been achieved and in some cases the purposes cease to exist. In these cases, it is time for government to exit the concerned areas, particularly in services sector.  
For example, in case of Hotel industry, Public sector came into being when private sector was not forthcoming in an era of controls. Today it should exit totally has private sector does better in this sector.  So also Air India as private airlines have shown the way how airlines can be run efficiently. Consider the case of FCI (Food Corporation of India). It was useful in steering India towards self-sufficiency in food grains at a very critical time. But the organization has now outlived its utility and it is time it was dismantled as was done in Mexico and perhaps continue only in eastern India where procurement is still a problem as green revolution has not spread far and wide there.
How can the CPSE align its role with Vision 2022
Indian Public Sector enterprises have evolved over the decades and undergone significant changes amidst the competitive landscape of business environment to contribute immensely to the success story of India.
However, perhaps it is time for some CPSEs to shut shop and for some CPSEs to shed fat and be globally competitive. Public sector Enterprises should exit areas where it is not competitive and drain on resources and public exchequer. It is time for re-evaluation of the role of CPSEs. They should not be a drain on tax payer’s money.
However there is a caveat.
I believe there are some core and basic areas, which should never be left completely open for the market forces (for example in railways and telecom where privatization has not worked in many countries) for several reasons including governance responsibility, social responsibility, security and strategic importance.
We must not forget that there is a fundamental difference between Private Sector and Public Sector. The basic objective is profit maximization in case on of any private sector enterprise while it is not the case for PSU. Till now, India has not resolved all its traditional issues like lack of modern technology in strategic sectors, under exploitation of local resources, a thin and lopsided industrial base, skewed income distribution, regional disparities and high unemployment rate for which the PSUs were actually set up. So, one cannot rule out the continuing existence of the public sector to meet these objectives. 
Another important point: Indian economy could lose its vitality without public sector enterprises considering the country's existing socio-economic structure.
 But there is an urgent requirement to address inefficiencies and limitations pertaining to the sector. Mere privatisation of all public sector units could not be the only solution to it. Rather, there is a need to have a fresh look on the role of public sector enterprises in Indian economy and need to realign the policies accordingly. 
***

Excerpt of my deliberation at the seminar "PM's Dream India 2022- Role of CPSEs" at Angul organised by Nalco Officer's Association  on 29.10.17

Monday, 30 October 2017

Seminar at Ravenshaw University

Seminar on 'Challenges to the Media'

The Dept of JMC, Ravenshaw University, is organizing a seminar on Nov 16 to celebrate the National Press Day. Dr Bharat Bhushan, an eminent Delhi-based journalist, will be the chief speaker. He'll speak on 'the Threats and Challenges to the Media today'. 
Here is the brief bio-profile of Dr Bharat Bhushan :
-Bharat Bhushan has been a journalist for over 25 years. He is currently Editor of a digital news venture (www.catchnews.com).
- He was the founding Editor of  Mail Today. Earlier, he was the Executive Editor of the Hindustan Times, Editor of The Telegraph in Delhi, Editor of the Express News Service, Washington Correspondent of the Indian Express and an Assistant Editor with The Times of India.
- He is a Ph.D from Imperial College, London.
- He was also a Visiting Scholar at Cambridge University.
- He was a member, Executive Council, Indian Institute of Mass Communications, New Delhi.
- He was invited to be a part of the South Asian Editors Mission to Sri Lanka (2006) and of the International Editors Mission to Pakistan in 2007 to examine issues of press freedom in these countries. 
- He has written regular columns for Asian Age and Business Standard newspapers and for Outlook magazine, besides hosting a weekly programme on foreign affairs – India’s World – for the official television channel of Indian Parliament, Rajya Sabha TV.

Media Jobs

DD, Kolkata requires Sub-Editor on Contract

DD, Kolkata requires a Sub-Editor for their English bulletin Metroscan. 
The candidate should be good in English and sub-editing. 
Job responsibilities include subbing copies and translating from Bengali. 
Working hours: 3.30 to 6.30 pm everyday, Monday through Friday. Remuneration: around Rs 10,000/- pm. 
Contact Snehasish Sur. E-Mail: ssur62@gmail.com
(Posted on 1.11.17)

क्रिएटिव कॉपी राइटर्स 

ENIL/Radio Mirchi के लिए क्रिएटिव कॉपी राइटर्स की तलाश है। यह जॉब मुंबई, पुणे, अहमदाबाद और राजकोट के लिए होगी। इसके लिए इच्छुक व्यक्ति अपना रिज्यूमे c-ruchita.shah@timesgroup.com पर भेजें।
 कंपनी को अपने पहले स्पोर्ट्स रेडियो स्टेशन के लिए आरजे (RJs) की भी जरूरत है। इस पद के लिए इच्छुक उम्मीदवार अपना वॉइस सैम्पल और रिज्यूमे saurav.yadav@sportsflashes.com पर भेजें।

***

Sharda University is looking for faculty

Sharda University is looking for faculty in the following streams 
1. Digital Media and Multimedia Communication 
2. Advertising, Public Relations and Corporate Communication
3. Journalism: The Art of News Writing and Editing 
4. Radio Programming, Production & Broadcast
Please email you CV to 
hr@sharda.ac.in
by 10.11.2017
Your can follow the link for details:

www.sharda.ac.in


***



Sunday, 29 October 2017

Article: Agriculture and Media

Agriculture and Media
Dr. Mrinal Chatterjee
Professor and Regional Director, Eastern Regional Centre, 
Indian Institute of Mass Communication (IIMC)   
Sanchar Marg, Dhenkanal 759 001, Odisha
mrinalchatterjeeiimc@gmail.com
The Earth is a little over 4.5 billion years old. The history of life on Earth began about 3.8 billion years ago, initially with single-celled prokaryotic cells, such as bacteria. Multicellular life evolved over a billion years later and it's only in the last 570 Ma (for megaannum, means million years ago) that the kind of life forms we are familiar with began to evolve, starting with arthropods, followed by fish 530 Ma, land plants 475Ma and forests 385Ma. Mammals didn't evolve until 200 Ma and our own species, Homo sapiens, only 200,000 years ago. So humans have been around for a mere 0.004% of the Earth's history.[1]
But the homo sapiens had one thing that other creatures did not have: intelligence to transform one thing to the other to accomplice a task or find a solution to a problem; and utilise/exploit nature. Call it technology.
The roots of civilization reach back to the earliest introduction of primitive technology and culture. Humans make the first tools from stone, wood, antlers, and bones some 10 million years ago. Prehistory begins in the Paleolithic Era, or "Early Stone Age," which is followed by the Neolithic Era, or New Stone Age. Humans discover fire 1–2 million years ago. Humans first wear clothes in 25,000– 50,000 BCE. Earliest boats are constructed sometime in 10,000 BCE.  Humans begin agriculture and settlements in 8000– 9000 BCE.
Agricultural Revolution (between 8000 and 5000 BCE) followed. The latter period marked a change in human history, as humans began the systematic husbandry of plants and animals. Agriculture advanced, and most humans transitioned from a nomadic to a settled lifestyle as farmers in permanent settlements. No wonder that hand-made bricks were first used for construction in the Middle East during 6000– 7000 BCE.
As farming developed, grain agriculture became more sophisticated and prompted a division of lablour. Labour divisions then led to the rise of a leisured upper class and the development of cities. The growing complexity of human societies necessitated systems of writing and accounting. Many cities developed on the banks of lakes and rivers; as early as 3000 BCE some of the first prominent, well-developed settlements had arisen in Mesopotamia (the Land between the Rivers),on the banks of Egypt’s Nile River, in the Indus River Valley, and along the major rivers of China.
As ‘Iron Age’ dawned around 1000 BCE (Iron was used for the first time in decorative ornaments during 4000 BCE, however it took time to use it extensively for making tools and weapons), man started inventing machines that made life easier by making tasks and chores easier. By that time wheel had already been invented (3500 BCE).
By 18th century man was inventing machines and processes more frequently. Italian Alessandro Volta made the first battery (known as a Voltaic pile) in 1800. In 1801 Joseph-Marie Jacquard invented the automated cloth-weaving loom. The punched cards it used to store patterns helped to inspire programmable computers. In 1814 George Stephenson built the first practical steam locomotive. Between 1820 and 1830 Michael Faraday built primitive electric generators and motors. In 1880s Thomas Edison opened the world's first power plants. Since 1900, agriculture in the developed nations, and to a lesser extent in the developing world, has seen large rises in productivity as human labor has been replaced by mechanization, and assisted by synthetic fertilizers, pesticides, and selective breeding. The Haber-Bosch method allowed the synthesis of ammonium nitrate fertilizer on an industrial scale, greatly increasing crop yields.  
In less than 250 years, an industrial revolution swept the world and it gradually changed human being’s relationship with nature. Human being, who was dependant on nature for its survival and sustenance thought of mastering it. Consider the gradual reduction of workforce engaged in agriculture. During the 16th century in Europe, for example, between 55 and 75 percent of the population was engaged in agriculture, depending on the country. By the 19th century in Europe, this had dropped to between 35 and 65 percent. In the same countries today, the figure is less than 10 per cent. In US and Canada the number is less than 2 per cent. The service sector overtook the agricultural sector as the largest global employer in 2007. Between 1997 and 2007, the percentage of people employed in agriculture fell by over four percentage points.
Of course the number of people employed in agriculture varies widely on a per-country basis, ranging from less than 2% in countries like the US and Canada to over 80% in many African nations. The point that I am trying to make is that, as technology progressed, anthropocentricism became the norm. Cosmocentrism took back seat, or summarily rejected. Human development happened at the cost of environment. Natural resources were utilised, as if the resources were infinite. Rivers were dammed, forests cleared, wiping out hundreds of species of flora and fauna. Minerals extracted. Fossil fuel burnt like there was infinite supply. Human beings went on an ever increasing consuming spree.
Natural resources, including materials, water, energy and fertile land, are the basis for our life on Earth. All of these were threatened by the wanton misuse and mindless exploitation. Meanwhile population increased.
And then, gradually Mother Nature began to react. Rivers changed its course. Rivulets and streams dried. The sea rose and cyclones struck with greater frequency and destructive power. Rain fall became erratic. Summer became harsher. So did winter. It was a warning bell.
Scientists could hear it, even as millions began experiencing it across the world. Scientists and philosophers could realise what was on the offing: apocalypse, unless the present rate and manner of consumption was contained. The world is already experiencing a severe potable water shortage. By the year 2025, an additional 2.9 billion people will strain tightening water supplies, and the world's energy needs will go up 60 per cent by 2030, according to the United Nations. Fossil fuel will exhaust in less than 50 years. Large tracts of land will be gulped by rising sea.  And despite tremendous growth in agricucultural output across the globe hunger persists. In fact as per Food and Agriculture Organisation of the United Nations report[2], World hunger is on the rise: the estimated number of undernourished people increased from 777 million in 2015 to 815 million in 2016.
The situation of India does not look bright as the recent Global Hunger Index (GHI) 2017report released by Washington-based International Food Policy Research Institute (IFPRI) ranks India at the 100th position among 119 countries.
This is ironical considering the fact that the history of Agriculture in India dates back to Indus Valley Civilization Era and even before that in some parts of Southern India and India is presently among the top three global producers of many crops, including wheatrice, pulses, cotton, peanuts, fruits and vegetables. Its gross irrigated crop area of 82.6 million hectares (215.6 million acres) is the largest in the world. India exported $38 billion worth of agricultural products in 2013, making it the seventh largest agricultural exporter worldwide and the sixth largest net exporter. Indian agricultural/horticultural and processed foods are exported to more than 120 countries, primarily in the Middle East, Southeast Asia, SAARC countries, the EU and the United States. India’s food processing industry is one of the largest industries in the country.[3]
Agriculture and allied sectors like forestry and fisheries accounted for 13.7% of the GDP (gross domestic product) in 2013, about 50% of the workforce. Though the economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth, still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India.
Though India produces enough food for herself and exports the country experiences double irony: there is wide spreads hunger and mal-nutrition on the one hand, and on the other- agriculture largely remains non-remunerative. There have been hundreds of cases of farmer suicides. Farmers across the country are demanding for better prices.
What are the problems plaguing Agriculture sector?
There seems to be problems in four major domains:
1.      Infrastructure: India has very poor rural roads affecting timely supply of inputs and timely transfer of outputs from Indian farms. Irrigation systems are inadequate, leading to crop failures in some parts of the country because of lack of water. In other areas regional floods, poor seed quality and inefficient farming practices, lack of cold storage and harvest spoilage cause over 30% of farmer's produce going to waste, lack of organised retail and competing buyers thereby limiting Indian farmer's ability to sell the surplus and commercial crops.
2.      Productivity: Although India has attained self-sufficiency in food staples, the productivity of its farms is below that of Brazil, the United States, France and other nations. Indian wheat farms, for example, produce about a third of the wheat per hectare per year compared to farms in France. Rice productivity in India was less than half that of China. Other staples productivity in India is similarly low. Indian total factor productivity growth remains below 2% per annum; in contrast, China's total factor productivity growths is about 6% per annum, even though China also has smallholding farmers. Several studies suggest India could eradicate its hunger and malnutrition and be a major source of food for the world by achieving productivity comparable with other countries.
3.      General socio-economic backwardness: This leads to the resistance to adapting and adopting new scientific methods.
4.      Policy and Governance: Without structural changes, agricultural subsidies, loan weavers and different sops often act as counterproductive. Slow progress in implementing land reforms and inadequate or inefficient finance and marketing services for farm produce become catastrophic for the farmers.
 Role of Media
At the most basic level media is a means of communication and vehicle of information. Period. But, why it is so important? Because media has added power onto itself by acting and speaking out on behalf of the people. It has gained credibility over the years. People believe in what is being told, written and shown on media. People and to some extent policy makers form their opinion on the basis of information, analysis, and suggestion given by the media. It does not happen always. But it happens often enough to have vested enormous power on media. Countless number of research studies have shown that media can and do influence human thought and behaviour. From fashion to stardom to creating positive attitude for development issues- media can influence, and therein lies its power.
            But as it has been mentioned- it does not happen always. People do not believe everything that has been told in the media. People do not always act as the media tells them to. People exercise their will. They exercise their choice- based on their liking or disliking. Hence the question: can media trigger, sustain and guide development? Can it become a positive change agent? Should it be one? If it can work as a change agent, how must it work? What is the roadmap?
            But before we attempt to answer these questions, a word about the present day media. Media is an omnibus term. It includes a wide range of communication system, which often targets different set of audience, at times working on cross purposes. Let me divide it into three broad categories: entertainment media, news media and education media. Each of these categories has separate objective and paradigm. That makes their content and format different. Each category has separate culture, separate sets of dos and don’ts. Each category has different attitude to societal issues.  For example, on the issue of prioritizing sustainable development- the news media might ask: Should it be a change agent? News media will ask this question because they see their job differently. News media’s priority is to disseminate news and not to become a change agent. Similarly the entertainment media’s priority is to entertain and not to become a change agent. Education media might like to be a change agent, and then they would ask: how must it work? What is the roadmap? 
            Of course, there can never be tight compartmentalization among these three categories of media. And increasingly so. As Alvin Toffler says in his now cult book Power Shift ...‘for better or worse, the old lines between show business and politics, leisure and work, news and entertainment are all crashing, and we are exposed to a hurricane of often fragmented, kaleidoscopic images[4].
            That is making the task of following a particular agenda by the media both easy and difficult. Easy- because of the tremendous reach and penetration of media. Difficult- because there are so many of them. By mid 2017, India has close to 900 television channels, over 900 radio stations and over one hundred thousand plus newspapers and periodicals. With nearly 80 per cent tele-density and about 30 per cent Internet penetration a vast number of people are engaged with media in the cyber world 24x7.  The sheer vastness of media has made the task difficult- as it has become difficult for any particular medium or channel or publication to sustain the interest of the readers.
The problem of ‘reach’ and ‘access’ is withering. The problem of ‘reach’ is taken care of by developing technology. The problem of ‘access’ is taken care of by growing purchasing power of the people and a kind of societal pressure to ‘own- what-your neighbour has’.  But when it comes to use, the problem has grown. It is a problem of plenty. Problem of choice from a vast plethora of media bouquets- each one trying of vie for attention. In a situation like this, media supplies what people want. It changes from being need-oriented to demand-driven. It caters not to what the audience needs (in a sense what they ought to watch), but what they want and are ready to pay for. If people want development-oriented content, media would supply that. If they want something else, it would supply that. Media content is treated like FMCG (fast moving consumer goods) in a bazaar. The salesman will stock goods - that sells fast. Since development stories do not receive priority on the reader/viewer’s point - it fails to fetch advertisement- life line of most of private news media, it is not given priority in the media. It is as simple as that. 
            But there is a silver lining.  In fact, two. First, in a de-massified society media caters to the niche. So, if there are people who are interested in development through media- there are certain media dedicated to that. Second- improved technology has made access and use of media easy. Hence sustainable development as an issue can and do find space and time in the media easily.  The problem lies in mainstreaming the issue, to put that issue on top priority for mainstream news media in particular and other category of media in general.
Now onto the question what roles media can play? Media can play five roles. There can be considerable overlapping in the roles.
•          Media as a Watchdog: It is said that sunshine is the best disinfectant. That somebody is watching me- is the best deterrent to lot of social maladies like corruption.
•          Media as an Enabler: Media increases people’s access to information. Information brings them power and to some extent prosperity. If we take a look at the media consumption and development matrix of Kerala and Bihar or Odisha, we shall find that there is a clear relation between access and use of media and development.
•          Media as a Public sphere: People can air and share their ideas through mass media. Issues can be discussed. Suggestions for solutions of problems can be aired and discussed. For example media can help discuss the suggestions M S Swaminathan offered to mitigate hunger and ensuring food security in the ‘Food Security Atlas’.  Socially responsible journalism is a struggle to gain public space within the private sphere.
•          Media as an Informer: Media can inform people about various problems of society, and what causes them, and what is being done or not done about them. This helps fix accountability.
•          Media as a Platform: Media can provide a platform, where people can air their grievances, put forth their views, and participate in governance.

Let us now understand the function and dynamics of mainstream news media. Its priority is to disseminate news. In other words their foremost task is to tell the readers, listeners, viewers- what has happened and how it has happened and why it has happened. With the technology advancing by leaps and bounds, their task has changed from telling what has happened to what is happening, and how is it happening. This has put more emphasis on the ‘now’ factor. It has put more emphasis on ‘events’. Adopting sustainable development is a ‘process’. It does not get their top priority. This fact has to be appreciated first. Then we can proceed to examine what the news media in particular and other categories of media can do.
1.      Media can disseminate information about improved agricultural technologies and process and persuade people to adopt it. It can also disseminate information about market prices and help farmers to get better prices for their produce.
2.      Media can definitely create an atmosphere of acceptance for improved agricultural practices. It can set an agenda[5]. It can influence people to rally around an issue.
3.      It can influence the policy makers to make farmer-friendly and improved agricultural practice savvy policies.
4.      It can take up the problems of the farmers and lobby for easing the bottle necks.
5.      It can provide critical knowledge input to the farmers at the right time.
Besides news media, other media like popular cinema, television soap-operas, and even folk media can play a role here.
However, for doing all this media need to have information and understanding in the sector. Here they need the help of Agricultural scientists, who should help the media. There has be a synergy between the media and the scientists working is this domain. That synergy is critical in taking the message to the targeted masses. For innovation to reach from the laboratory to the field it requires a vehicle a medium. Media has the expertise in dissemination and reaching the targeted mass. Scientists need to provide content input and understanding. Together it could do a world of good for the agriculture sector of the country.
***
The author, a journalist turned media academician presently works as Professor and Regional Director of the Eastern India campus of Indian Institute of Mass Communication (IIMC) located in Dhenkanal, Odisha.




[1] http://www.bbc.co.uk/nature/history_of_the_earth
[2] http://www.fao.org/state-of-food-security-nutrition/en/
[3] https://www.ibef.org/industry/indian-food-industry.aspx
[4] Taffler Alvin, POWER SHIFT, page 328
[5] http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Agenda-Setting_Theory.doc/

Published in the souvenir published on the occasion of National Consultation Meet on "Fostering reach of innovations from Aquaculture Research through Media: A Science Communication Perspective" at CIFA, Bhubaneswar on 27 Oct. 2017. It was organised by ICAR-Central Institute of Freshwater Aqualculture (CIFA) and Association of Agriculturists.

Column | Pathe Prantare

Samaya Taranga 29.10.17

Wednesday, 18 October 2017

Column | Jagate Thiba Jetedina

Samaja Saptahika 21-27 Oct.

Radio Jockey Workshop in Bhubaneswar


Book Launched


Third edition of Dr. Mrinal Chatterjee’s ‘Gana Madhyam O Sambadikata’ launched



Dhenkanal, 18/10/2017: The third edition of Professor Dr. Mrinal Chatterjee’s Gana Madhyam O Sambadikata (Mass Media and Journalism) was launched here at the Indian Institute of Mass Communication (IIMC) on Wednesday. The book was launched by faculty members of the institute Jitendra Pati, Saumya Ranjan Bihara and Itishree Singh Rathore in presence of the students and staff.

From left: Subhankari Das, Soumya Ranjan Bihara, Itishree Singh Rathore, Jitendra Pati and Dr. Mrinal Chatterjee


The book is the updated edition of Prof. Chatterjee’s earlier written book of the same name. The first edition of Gana Madhyam O Sambadikata was published in 1998 while the second edition was unveiled in 2005. Along with updated information, the third edition also carries additional chapters explaining ‘Digital Journalism’ and ‘Citizen Journalism.’

Speaking on this occasion, Prof. Chatterjee who also happens to be the Regional Director of IIMC Dhenkanal said, “With time, media education has become more important and this book is an attempt to make media students and working journalists ready for the evolution of mass media. As we know, mass media is a very dynamic industry. One needs to keep both his skills and knowledge updated in order to meet the industry requirements. Hence, the book Gana Madhyam O Sambadikata needed to be updated with time.”


Prof. Chatterjee has earlier penned five academic books on journalism and mass communication namely, Gana Madhyam O Sambadikat (Mass Media and Journalism), Sabda-Chhabi-Akhyara (Sound, Picture & Script) Glossary of Terms for Media Persons, History of Journalism in Odisha and Pariibesh O Jana Sachetanata (Environment and Peoples' awareness). He is also the author of more than 10 novels publications, 7 short story collections and a series of columns in leading Odia dailies. His books have been translated into several Indian languages including Bengali, Assamese and Hindi.

Saturday, 14 October 2017

Column | Pathe Prantare

Samaya Taranga 15.10.17

Random Notes | Humour to counter Rumour

Humour to counter Rumour

Rumour has become more kinetic and powerful in recent years, especially after the wide spread of social media. The reasons are quite simple: ease of creating, sharing and disseminating information in text, audio, visual and video format. Visuals, especially video lends an element of perceived credibility to the information. And on the other hand, as the editorial says,"Across India the social pshyche is fraying at the edges where superstition, hate- spewing ideologies, and fear of the 'other' are producing massive disruptions. The combination is deadly.
Besides policing backed by strict legal sanctions, rumour can be countered with humour. Yes, humour. Rumour at the end of the day is a balloon filled with lies within a thin skin of facts. Humour can effectively burst the balloon with a sharp sting.
I'll write more on this in an academic paper and few articles.
Here are some cartoons on Ram Rahim Insaan









All cartoons published in Cartoonwatch, Dept. 2017 issue