The
Evolution of AIR (All India Radio)
Dr.
Mrinal Chatterjee
AIR completes 80 years on June 8, 2016. On this day in 1936
the Indian State Broadcasting Service became All India Radio (AIR). From
then it has been a roller coaster ride for the broadcaster which took on
another name in 1956: Akashvani.
Journalist turned media academician Dr. Mrinal Chatterjee
remembers the day and maps the journey of AIR from its inception to the present
day.
History of Radio Broadcast in India
Broadcasting in
India actually began about 13 years before AIR came into existence. In June
1923 the Radio Club of Bombay made the first ever broadcast in the country.
This was followed by the setting up of the Calcutta Radio Club five months
later. The Indian Broadcasting Company (IBC) came into being on July 23, 1927,
only to face liquidation in less than three years.
Development
In April 1930,
the Indian Broadcasting Service, under the Department of Industries and Labour,
commenced its operations on an experimental basis. Lionel Fielden was appointed
the first Controller of Broadcasting in August 1935. On June 8, 1936, the
Indian State Broadcasting Service became All India Radio.
The Central News
Organisation (CNO) came into existence in August, 1937. In the same year, AIR
came under the Department of Communications and four years later in 1941 came
under the Department of Information and Broadcasting. When India attained
independence, there were six radio stations in India, at Delhi, Bombay,
Calcutta, Madras, Tiruchirapalli and Lucknow. There were three in Pakistan
(Peshawar, Lahore and Dacca). AIR then had a coverage of just 2.5 % of the area
and 11% of the population. Sardar Vallavbhai Patel was the first Minister of Information
and Broadcasting in independent India. The following year, CNO was split up
into two divisions, the News Services Division (NSD) and the External Services
Division (ESD).
In 1956 the name AKASHVANI was adopted for the National Broadcaster. Many
believe that the word ‘Akashvani’ has been coined from Rabindranath Tagore’s
poem written on the occasion of the inauguration of the Calcutta Radio
Station’s Shortwave transmission in 1938. First
line of the poem was: "Uthilo akash bani dhorar angina hotay...."
("Hark to Akashvani up-surging, From here below..) It could be
true. But a radio station had been set up in the name of Akashvani in Mysore in
September 1935. The name could have come from there also.
The Vividh
Bharati Service was launched in 1957 with popular film music as its main
component. The immediate provocation was to counter the popularity of Radio
Ceylon. It so happened that in the
1950s, Minister for Information and Broadcasting Dr. B.V. Keskar, put a ban on broadcast
of Hindi film songs on AIR. As a result Radio Ceylon with its programmes centred round popular Hindi
songs became immensely popular. It took AIR seven years to launch Vividh
Bharti, the entertainment channel to counter Radio Ceylon.
Growth
The phenomenal
growth acieved by All India Radio has made it one of the largest media
organisations in the world. With a network of 415 radio stations, AIR today is
accessible to almost the entire population of the country and nearly 92% of the
total area. A broadcasting giant, AIR today broadcasts in 23 languages and 146
dialects catering to a vast spectrum of socio-economically and culturally
diverse populace.
Programmes of
the External Services Division are broadcast in 11 Indian and 16 foreign
languages reaching out to more than 100 countries. These external broadcasts
aim to keep the overseas listeners informed about developments in the country
and provide a rich fare of entertainment as well.
The News
Services Division, of All India Radio broadcasts 647 bulletins daily for a
total duration of nearly 56 hours in about 90 Languages/Dialects in Home,
Regional, External and DTH Services. 314 news headlines on hourly basis are
also being mounted on FM mode from 41 AIR Stations. 44 Regional News Units
originate 469 daily news bulletins in 75 languages. In addition to the
daily news bulletins, the News Services Division also mounts number of
news-based programmes on topical subjects from Delhi and its Regional News
Units
By mid-2016, besides the 415 Stations across the
Country, AIR operates 18 FM stereo channels, called AIR FM
Rainbow, targeting the urban audience in a refreshing style of presentation.
Four more FM channels called, AIR FM Gold, broadcast composite news and
entertainment programmes from Delhi, Kolkata, Chennai and Mumbai. With the FM
wave sweeping the country, AIR is augmenting its Medium Wave transmission with
additional FM transmitters at Regional stations.
Role AIR played
After independence AIR played an important role
in communication, especially in the remote areas where the newspapers could not
reach and/or could not be used because of the abymissaly low literacy rate. All
India Radio played a significant role in social integration across the nation. AIR
was used in nation building from various angles- from social integration to
fighting superstitions to economic development.
Future of AIR
AIR is on a growth surge and technology upgradation
mode. In keeping with the Government decision for transition to the digital
mode of transmission, AIR is switching from analog to digital in a phased
manner. The technology adopted is the Digital Radio Mondiale or DRM. With the
target of complete digitization by 2017, the listeners can look forward to
highly enhanced transmission quality in the near future.
AIR, has an advantage over private players so far
news on radio is concerned. In India news is still not allowed on Private
radio. AIR is playing on its advantage. In 2000, AIR ‘News on Phone’ Service was
made available at 14 places i.e. Delhi, Mumbai, Chennai, Patna, Hyderabad,
Ahmedabad, Jaipur, Bangalore, Thiuvananthapuram, Imphal, Lucknow , Raipur,
Guwahati, and Shimla. It has introduced news in its FM
stations also.
Future of RADIO
in India
Not only AIR, Radio in general is on a growth
trajectory in India. The business is growing. The number of stations is also
increasing with increasingly relaxed government policy. At present there are
over 250 private Radio Stations across the country operated by about 50
broadcasters. About 200 Community Radio Stations (CRS) are operating in the
country. This number is likely to increase many fold as the Govt relaxes the
licensing rules and promotes it actively.
Radio on Internet and mobile is becoming increasingly
popular than conventional mode and device of listening. Thanks to the reducing
cost, and user friendly technology many players are setting up radio stations
exclusively for these media. Recently Odisha State Open University is launching
its Internet radio Pragynavani for its students.
Being an unobtrusive and inexpensive media Radio
has definite advantages over other media. Technology has accentuated those
advantages leading to its resurgence.
***
The author presently heads the Eastern India Campus
of Indian Institute of Mass Communication (IIMC) at Dhenkanal, Odisha. He has
had a long association with AIR.
7.6.16